YR x Star Wars
Building on the success of our YR x A Bathing Ape collaboration during 2014, we worked with Selfridges in London to bring another iconic brand to life by collaborating with the iconic Star Wars film franchise.
Taking place on the menswear floor of Selfridges, Oxford Street, YR x Star Wars offered exclusive prints and patterns designed specifically for the collaboration. The YR x Star Wars installation was held in the prestigious department store throughout the Christmas season and ran to the end of January 2016.
For die-hard fans of the iconic brand, the collaboration was a once in a lifetime opportunity to delve into the Star Wars archives to create their own personalized product. Consumers were able to select from a range of exclusive Star Wars designs to print on premium t-shirts alongside customizable varsity text and numbers.
‘We are very excited to be collaborating with the most iconic film series of all time. Bespoke and customization are key to our brand’s identity and this collaboration will allow us to offer our consumers something completely different, a collector’s item even.’ — YR Store Creative Director Tim Williams