YR x Kenzo
Kenzo became the latest fashion superbrand to collaborate with YR – this time for an exclusive customization experience in Selfridges London. Visitors to the pop-up store could browse and personalize a selection of tees and sweatshirts featuring the iconic Kenzo tiger by using software developed by YR. The unique designs were then vinyl-printed or embroidered live in-store by members of YR’s specialist team. This was the first time that Kenzo has offered a customization service to their customers and YR were delighted to be partnering with the brand for this very special venture.