From Bikini Bottom to Piccadilly, we went deep down under with our friends at Nickelodeon to celebrate the launch of the new SpongeBob Gold fashion collection. Part of a year-long campaign, we powered the customization element for the retail grand debut at the Wonderland Shop at 192 Piccadilly, London.

The exclusive fashion line celebrated with a launch party and late-night shopping event featuring DJ Jodie Harsh. The collection was designed by some of London’s most notable fashion designers including Peter Jensen, Bobby Abley, Bad Denim, Salar, Maria Francesca Pepe and Suecomma Bonnie.

YR Live powered the experiential aspect to the activation where consumers were able to design 1 of 1 luxury SpongeBob Gold merchandise on our signature 27-inch touchscreens using custom-built software, designed especially for Nickelodeon. Using exclusive artwork from the collection, guests were able to create their own premium t-shirts, sweatshirts, iPhone cases and tote bags and have them printed on the spot to take home.

We set up shop for two whole weeks with Wonderland Magazine and our friends at Nickelodeon. Earlier in the year, we also celebrated the initial press launch for the collection at London Fashion Week for a small and intimate star-studded VIP event.