YR X Vogue’s Fashion Night Out
YR Live made its catwalk debut in Tokyo, Japan for the one of the hottest annual fashion events of the year – the celebrated Vogue Fashion Night Out. Vogue’s editor in-chief, Anna Wintour, conceived #FNO as a globe-trotting nocturnal celebration of all the glories of haute couture and its related pastime, shopping.
The 2018 event was sponsored by the Conde Nast Japan who engaged YR Live to deliver a customization experience to remember. Festivities kicked off with an opening ceremony at Omotesando Hills and continued on into the Aoyama/Harajuku area. The shopathon featured hundreds of stores and boutiques opening their doors from 4pm to 10pm.
Guests were treated to an atmospheric evening of art, music and fashion – rounded off with the chance to get creative with YR Live. Our unique design software featured Vogue graphics, on-trend patterns, fashion savvy slogans and custom text entry. All designs were printed onto luxury tote bags for guests to keep as a personal memento of the prestigious event. With Tokyo being renowned as a hub for technology, creative self-expression and fashion-conscious youth culture, the rare opportunity to design personalized Vogue merchandise went down a storm with guests.