Reebok Classic Reintroduces the Iconic DMX Fusion Sneaker

Bringing Back a Classic

Reebok Classic reintroduces the DMX Fusion sneaker, which first launched in 1997. This model significantly influenced the high-tech sneaker trend in Tokyo during the 1990s.

Collaborating with Atmos

Reebok partnered with Atmos, a prominent streetwear boutique in Tokyo. This collaboration revitalized the iconic sneaker with a fresh perspective.

Enhancing the Shopping Experience with YR

To celebrate this collaboration, we leveraged the YR platform to create an interactive print pop-up. Shoppers received a tote bag with their purchase. They then had the opportunity to customize their tote bags using YR’s advanced customization technology.

Personalizing with YR Technology

Using YR’s platform, customers engaged with large-scale interactive touchscreens. They chose from various designs and elements, allowing them to personalize their tote bags. This real-time customization process was quick and user-friendly, ensuring a seamless experience for each shopper.

Creating a Memorable Souvenir

The live tote bag design experience, powered by YR’s technology, provided a unique souvenir. Shoppers enjoyed a personalized, stylish way to carry their new DMX Fusion sneakers home, enhancing their overall shopping experience.

Conclusion: A Modern Twist on a Classic

Reebok Classic’s collaboration with Atmos and our YR-powered print pop-up added excitement to the DMX Fusion re-release. The combination of classic style and modern technology created a memorable shopping experience, highlighting the impact of personalization in today’s retail environment.

BOOK A DEMO WITH THE TEAM HERE
FIND OUT MORE ON THE PLATFORM HERE
SEE MORE CASE STUDIES HERE