YR X Reebok Classic

Reebok Classic reintroduces the inimitable DMX Fusion sneaker.

The original DMX Fusion sneaker, launched in 1997, was one of the models that lead the high-tech sneaker boom in Tokyo in the 1990s. Japanese retailer Atmos, a prominent streetwear boutique in Tokyo, worked with Reebok on the new Spring/Summer 2018 collection. As a gift with purchase, we created a print pop-up with a live tote bag design experience for shoppers to use as a bag to take their new kicks home in.