YR X Adobe Stock
We worked with our friends at Taylor Bennett to deliver several different events with a purpose to bring Adobe Stock software to life.
The app allows users to access an enormous archive of over 90 million high-quality images, graphics, videos and more on the Creative Cloud app. We joined forces together to create a seamless 360 degree event experience to engage with the app, use additional Adobe software to get creative and make adjustments, then print the design live onto a refreshing ginger beer beverage bottle or onto a pair of flip flops for the beach.
Users were able to choose from a selection of artwork from the Adobe Stock archive or upload their own pictures for their label design. They were then invited to sit down with a design professional and edit their image using Adobe Creative Cloud software. Final designs were then fed to our print team to print out and place onto the bottles at lightning speed.
We took the experience on the road to the D&AD New Blood festival at the Old Truman Brewery, the famous Adobe Summit, Nicer Tuesdays and a string of other Adobe-related events.