For the launch of the brand new ‘Corner Shop’ concept space on the ground floor, our long-time partners at Selfridges invited us to launch a special pop-up installation with Westminster. We created customizable W1 street signs for the public as a unique Christmas gift offering.

This was the first time in British history that the iconic red and black signs were readily available to the public, with the added element of customization by YR.

The signs were originally created by the late design guru Mishka Black in the 1960s and were recently modernized by Westminster. The project was a huge success with all of the signs selling out.