YR x Spongebob
YR Store have given the YR Store website and the YR Store’s custom printing area in Topman Oxford Circus a SpongeBob make over using a skate-inspired Krusty Pants style guide.
Launched in store and online on the 18th September 2015, the in store takeover will last until Friday 16th October with exclusive products featuring the striking designs available online until 22nd October.
The line features men’s and women’s t-shirts as well as socks. In addition to the pre-designed items available online, SpongeBob fans can visit Topman, Oxford Circus to create their own garments using the Krusty Pants style guide.
YR’s specially developed software and high specification digital print process enables customers to design their own garments and see them printed in store. Using YR’s large scale, interactive touchscreens, consumers create and customize prints by manipulating colors, adding text, layering foreground elements over existing background designs, or even creating their own completely unique patterns.
Every purchase of a YR SpongeBob SquarePants “Krusty Pants” product will be accompanied with a limited edition sticker pack of SpongeBob’s skate-style graphics.