MCM X Selfridges

We paired with Selfridges and MCM to deliver a luxury pop-up experience

For our first partnership with MCM, YR provided a one of a kind launch weekend event located at the iconic retailer, Selfridges, in London. Customers had the opportunity personalize water bottles to match the MCM travel bag line!

Guests were able to select from various luggage tag graphics and place them across a reusable water bottle. Alongside the selected images, customers were also given the option to insert their initials.

The water bottles were printed live, in a matter of minutes and ready for collection!