Karl Lagerfeld

Karl Lagerfeld approached YR to run a customization pop-up at their stores in Paris, London and Dusseldorf

Customers could design their very own tote bag using graphical assets from the archives, quotes from Karl Lagerfeld himself (‘Karlisms’) and new content from the Karlifornia collection. When the pop-up arrived at the London store location, after the sad passing of Karl, there were queues out the door of people wanting to design their own Karl Souvenir.