NIKE AIR MAX DAY
As part of Shanghai Design Week 2015 Spring Series we were invited by Nike Shanghai to bring the incredible YR Wall Touch – our brand new YR Wall Digital Graffiti Wall version that can be easily implemented anywhere, including outdoor events.
Taking pride of place on the stand, our YR Wall Touch enabled visitors to customize their own Air Max shoes, print the design and download the images using a printed QR code.
We invited guests to design their very own versions of Nike Airmax 1 shoes. Once designed, images of their creations could be easily shared and uploaded to social networks of their choice. Over the four-day exhibition, visitors designed 260 unique Air Max shoes using YR technology. The stand attracted bloggers, members of the press and sports shoe enthusiasts as well as members of the public.
The concept of the exhibition stand was part of a wider campaign to celebrate Air Max; we took our templates for the Air Max designs from this film, which stars Paris-based artist and avid sneakerhead Yué Wu. To honour Air Max Day in 2015, he created an animated video highlighting 33 different Air Max models. The countdown ended with the Air Max Zero, which is now available on nike.com.
The show, held at the Shanghai Exhibition Centre, featured many of the World’s premier design brands eager to satisfy the thirst of Chinese architects, interior designers and the country’s most influential buyers. Showcasing the best design brands from across the globe, Design Shanghai provides a unique and exciting platform to network and establish long-term business relations with China’s top architects, interior designers, developers, facilities managers and private buyers.
Our team were tasked with helping global sports brand Nike showcase the history of its iconic Air Max shoe – thank you to creative agency Rosie Lee for getting us involved.