We worked with agency partner Brandfuel to deliver live app printing for our end client Google Androidify in the Global Village at this year’s Mobile World Congress in Barcelona.
Our software team developed a completely new web-based app which users could access on multiple tablets at the show to customize their Androidify character before printing.
After receiving their sticker, users entered their 6 digit unique code into our app and instantly saw their Androidify character pop up on screen with customization options including choice of backgrounds, templates as well as the possibility to add text. Designs were then printed onto premium tote bags for guests to take away with them. Housed in a converted shipping container with a DJ room above us, we printed over 4000 custom tote bags over 4 days and had queues round the block like last year.