YR X ASOS WORLD TOUR
After the success of our first global tour, we hit the road with our friends at ASOS and Seed Marketing to travel the globe once more to discover fashion-loving students with a passion for creativity.
The initiative this time was to go ‘Beyond Basic’. We challenged students across the UK, EU, US and Australia to design a t-shirt to enter an online competition to win an ASOS mentorship, an exclusive trip to the HQ, a £5,000 cash prize grant and the opportunity to have their design sold on the ASOS website. We generated thousands and thousands of designs on the road, but only one lucky winner was selected.