YR x STORY
DIY using PepsiMoji designs to reinvent retail at STORY in NYC
STORY is a New York-based concept store working to reinvent retail, one story at a time. Each
season they open with a fresh new concept that ‘has the point of view of a magazine, changes like a gallery, and sells things like a store’.
For the ‘Have Fun’ theme they launched their DIY‑style studio, teaming up with Pepsi to bring its new PepsiMoji designs to life on a range of products. We empowered customers to #SpeakEmoji with bespoke all-over-print graphic tees, crop tops and iPhone cases, which like everything we do, were delivered in minutes.
After each design was finalized, shoppers were invited to stay and watch their product come to life through the live-in-print process or shop around and explore the rest of STORY’s curated ‘Have Fun’ experience. We also created a one-of-a-kind photo experience using PepsiMoji designs. Using exclusive access to the new Pepsi library of unique emojis and fun filters, customers were able to edit snaps and take their photos to a whole new level of fun.
Love was in the air as we went on to collaborate with STORY again for their romantically themed ‘LOVE’ store.