YR x Drop Dead
For the 10th anniversary of the Drop Dead store in Carnaby Street, we joined forces to offer an interactive in-store installation for one weekend only.
For die-hard fans of the ‘Drop Dead’ label by frontman Oli Sykes of ‘Bring Me The Horizon’, the cult fashion boutique celebrated their 10-year anniversary in style with our YR Store London event, an exhibition and a party to top it all off.
Fans were able to access the archives of Drop Dead to select logos, patterns and customize garments with text and varsity style numbers using our 3D print software.
There was exceptional demand from beginning to finish from fans who travelled from all across the UK to get their hands on the exclusive apparel.