FADER x VITAMIN WATER
In New York City for the fifth Anniversary of Vitamin Water’s #uncapped concert series, with some added interactivity from team YR!
Spanning five consecutive nights in New York City, the series of concerts featured artists including Matt and Kim and JoJo, along with talent new to the #uncapped stage such as Alessia Cara, Fetty Wap, Chance the Rapper, Willow Smith and Kehlani.
As part of the concert, guests got the opportunity to design their own t-shirts using YR Designer, which were then printed live in front of them. YR Designer empowers guests to create unique designs on large; 27″ touch screens, and watch as they are printed in minutes. It’s is a great way to engage guests and brings a whole new dimension to gifting and giveaways. Find out more here.
The #uncapped series is dedicated to ‘hydrating the hustle’ and draws attention to emerging musical talent as well as notable hit-makers. Each event was free to the public, and also featured DJ sets, interactive fan activities and much more.
#Uncapped was created by award-winning music, style and culture publication The Fader five years ago, to connect with consumers in a natural, yet unique setting. It has since gone from strength to strength, attracting incredible talent.