DKNY

We partnered with DKNY to relaunch their 100% campaign

The 100% DKNY campaign originally launched in September 2018 exclusively to celebrities and select influencers. Due to it’s viral success, the campaign was brought back and open to the public at the end of 2018.

This 2 week long, online pop-up allowed customers to design a t-shirt or tote bag customizing 5 aspects to describe themselves. The 5 line items ultimately added up to “100% DKNY” to encourage buyers to be proud of who they are. That’s not all, each item was then delivered in a DKNY branded pizza box in time for the holiday season.

Net profits from this 2 week digital pop up were donated to the Ronald McDonald House in New York. Once again, the campaign was a huge success and many famous celebrities took part!