YR X CLAIR DE LUNE POP UP STORE
J-pop artist Hiroomi Tosaka designed an exclusive capsule collection named ‘Clair De Lune’, French for moonlight. The collection complimented the drop of his latest studio release ‘Full Moon’. Tosaka is the lead vocalist for the Japanese dance group, the J Soul Brothers, hundreds of fans visited the pop-up store sponsored by Mercedes Benz in Roppongi, Tokyo.
YR designed a custom experience for fans to design one‑of‑a‑kind merchandise live. Prints were turned around within 5 minutes and items were completely sold out on the opening weekend.