For our 8th year in a row showcasing at Cannes, this year we collaborated with marketing agency SET Live on the Google Beach for Cannes Lions 2018 International Festival of Creativity. For the first time in history, Google opened up the Google Doodle archives. Guests designed their unique trucker cap on the custom created YR software using the Doodle archive assets. There were four signature Google colorways to select from, red, green, blue and yellow.
The YR print experts printed each order live, in front of the guests. Each custom cap was individually labelled with the guest’s name so it was easy to find. A premium and seamless experience with custom software tailored to the event concept.
3,500 caps were printed for 3,500 happy guests. The custom caps were instantly recognizable across the Cannes Lions festival.