YR X Cannes Lions Festival 2017
For our eighth consecutive year, team YR took our live print setup to the prestigious Cannes Lions Festival.
In 2018 we rocked out on the YouTube beach.
Celebrating creativity, experts in communications, marketing, entertainment design and tech were in Cannes to find out where the industry is heading and see stand-out creative work awarded at the event.
At the YouTube Beach, designed by Set Live, guests were able to meet the producers, creators and brands that are shaping today’s culture at one of the Lightning Talks or take on a YouTube Challenge and slide into a 360 degree adventure. Guests could print and design custom YouTube beach t-shirts and tanks with our team at YR Live on the Boulevard de la Croisette with queues filling the beach for the entire week.
On the closing Friday, YouTube celebrated diversity and LGBT+ inclusion for the Pride parade. Our beachwear design station swapped over to rainbow design palettes to celebrate in style.