YR X BARCLAYCARD
Multiple events to celebrate Barclaycard’s 50 years of shopping with live printing at the Barclays HQ and British Summertime Music Festival in Hyde Park.
We partnered with agency Heart Productions to deliver a series of activations to celebrate Barclaycard’s 50 years of shopping. Using a specially developed web-based app, users answered a series of Buzzfeed questions on screen to generate their very own dancebot character which was then live printed onto totes and premium water bottles. We had two dedicated builds covering the consumer and VIP areas and rolled the activity out to the Barclaycard offices in Canary Wharf and Northampton.